Secrets Behind Successful Web Designing Projects

Submitted by: Lisa McDonald

As a web designer, you have to consider a wide number of design and functional elements to get to the correct design. Web designing is not only about presenting content in an attractive way to the online audience. It involves a number of other things as well. Let us consider some of the simplest, and yet quite important factors that add to the success of a powerful selling and engaging website design.

The Design Concept

The design concept is obviously the most important factor. When you plan the design that you feel will work the best for the website, ensure that you are taking into consideration the type of business, product, audience or information that you are going to be dealing with. The more targeted your design is, the better are the chances of attracting the attention of the visitors to your site. A simple yet elegant design is usually more successful than a complicated multi facet website. Keep it simple and publish only the important information.

Navigation and Menu Path

Your design should permit easy navigation options for visitors to your site. Be it navigating from one page to the other, or finding the piece of information they are after, it should be extremely simple to the visitor. The more complex the navigation, the less productive will the website prove to be. Have your contact information, address, phone and FAQ information always visible and accessible to the customer. Having search functionality will help visitors navigate easily and effectively across your site.

Content

Always provide measured and crisp content on a website. Be it textual or graphical, the content should be fresh, unique, very specific to the topic, and easy to understand. You may need to negotiate with copyrighters as well, and instruct them as to the quantity of content you are looking for each page. This will help in placing the textual content, animations, and other graphics in the web page more efficiently. Don t overcrowd the web page with information as this may lead to distracting and frustrating the customer. Content should be brief and to the point. Using bullet points is a great way to get your point across quickly.

Scalability and coding

Your design must be highly scalable to accommodate future changes. As the volume of content in the website grows, the website will need to accommodate for new information, more pages and other elements. The coding should be planned accordingly as well. Finally, the faster a site loads, the better it performs. Restrict using heavy graphics that increase the load time, and go for lighter codes. Such practices are bound to show you better results with web designing projects.

Optimise the content for search engines

Be it graphical or textual, your web content should be optimised to attract search engine spiders efficiently. This ensures a high position for your website in the search engine result pages, supplying your business with more visitors and prospective customers. Today, search engine optimisation and internet marketing are extremely vital towards the success of almost any website. So, your design should be targeted to make your website search engine friendly.

These are some of the simplest, and yet the most important factors, that ensure that you come up with the most successful website designs for your clients!

About the Author: At CMather Bendigo Web Development we offer free website design consultation to hundreds of online businesses. We can help your business achieve its goals by providing analyses, tips, unbiased advice and marketing strategies to succeed online. For more information visit

cmather.com/

Source:

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